Actress Patsy Kensit is fronting Birds Eye's latest campaign almost 40 years after starring in an ad for the company as a four-year-old child.
Ms Kensit has returned to help mark the 65th anniversary of Birds Eye's first pea harvest after appearing in a 1973 campaign.
She will play the role of ambassador for Birds Eye's Grow Your Own initiative, sharing her own pea-growing efforts and tips with the nation.
She said: "Birds Eye is a brand that is very close to my heart, as I worked on their pea ad when I was just a child.
"I am really delighted to be reunited with them again all these years on and helping them to celebrate 65 years of delivering quality choice for families."
The campaign includes an offer of free packs of seeds for customers to grow at home.
Birds Eye spokesman Matthew Blackmore said: "Through our new on-pack promotion, we want to encourage families to try growing their own vegetables at home. This is so they can see, first hand, the care and attention required to grow wonderful peas which are picked and frozen within hours to lock in nutrients and flavour.
"Birds Eye has 65 years' experience of growing vegetables and the new ad really brings to life our dedication to peas with a humorous spin."