Sunday 21 January 2018

Pat Kenny to make his comeback on RTÉ... but this time it's for Newstalk

Pat Kenny moved to Newstalk last year
Pat Kenny moved to Newstalk last year
Laura Butler

Laura Butler

Broadcaster Pat Kenny is set to make a comeback on RTE television – starring in a national promotional campaign for Newstalk Radio.

The commercial station has filmed a new TV ad to be placed in a prime time slot on Irish channels, including RTE.

It is scheduled to be rolled out in the coming weeks ahead of summer programming schedules.

Last year, Newstalk pumped over a million euro into their ‘Move The Dial' campaign, introducing former Frontline presenter Kenny’s mid-morning show.

It is expected that the forthcoming TV ads will contain the same tag-line.

“RTE takes ads from competing media, providing they conform to the current Broadcasting Authority of Ireland advertising codes,” an RTE spokesperson told the Irish Independent last night.

The ad was shot in a Dublin studio last month and features a string of Newstalk’s best known faces, with 66-year-old Kenny leading the charge.

Others involved include Breakfast co-hosts Ivan Yates and Chris Donoghue, Tom Dunne, Henry McKean and Sean Moncrieff.

Each presenter was shot individually against a green screen and all wore a mix of black outfits.

The camera portrays the anchors as they prepare to go on air. 

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Chris Donoghue, Pat Kenny and Ivan Yates

Pat Kenny pictured with his Newstalk colleagues Chris Donoghue (left) and Ivan Yates

“Pat is wearing a sharp black suit, as are Henry and Ivan, but because Tom is such a music fan they put him in a black leather motorcycle jacket,” a source informed the Irish Independent.

“Obviously Chris is in his twenties so he’s seen wearing a younger looking suit, a sort of boy band member style.

“This is another big budget campaign, with all the personalities, and Newstalk are keen to see the ad air when viewership is high, so particularly in the evenings around the news bulletins.

“Advertisements are priced on a client to client basis, but they would’ve spent a fair amount on this,” a source added.

Dalkey-based Kenny shocked colleagues in August 2013 when he announced he would be leaving a career spanning more than four decades at RTE to defect to Newstalk. 

He was offered a five year contract by the rivaling radio station, reported to be worth €2m.

News At One broadcaster Sean O’Rourke took over Kenny’s Radio One programme after his departure and the pair have since been engaging in a listenership ratings battle.

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