Thursday 26 April 2018

ITV criticised over Britain’s Got Talent App failure

TELEVISION channel ITV has been criticised by the British media regulator Ofcom after problems with its voting app during this year’s series.

Thousands of fan of the series were left disappointed after they paid for and downloaded the app, which would allow them to vote during the live rounds of the popular talent show.

However during its first use during the first live semi final the system failed – meaning that 51pc of votes cast via the app during the show were not counted correctly.

Bosses at ITV made the decision to stop app voting for the remainder of the series and said all viewers involved would get a refund, promising to investigate how such an issue could be avoided in the future.

However Ofcom have told ITV that they are responsible for ensuring all systems are robust and can put up with demand. It said: “We were therefore concerned that the application was unable to handle demand when voting opened”.

“This meant a significant proportion of viewers who had responded to the programme’s invitation to purchase voting credits via the app were unable to use them and that therefore viewers were effectively misled – albeit unintentionally”, the statement continued.

ITV responded saying that several tests had been carried out prior to the live voting, however the issue arose due to a ‘fire wall mis-configuration’ with the company responsible for handling the voting.

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