Sunday 25 February 2018

Hit or miss? RTE's new show has a shaky start

Show hosts: Aidan Power and Nicky Byrne
Show hosts: Aidan Power and Nicky Byrne
Kirsty Blake Knox

Kirsty Blake Knox

Despite massive publicity and two well-known presenters, The Hit has gotten off to a shaky start.

The songwriting talent show pulled in average viewing figures of 226,800 on Friday night.

And there were only 550 people in O2 arena for the live show. Not great when compared to RTE's other flagship talent show, The Voice of Ireland, which pulls in average audiences of more than 605,000.

In the build-up to the series, the producers of The Hit sold tickets for the live show for €5 a pop. The studio audience would add genuine atmosphere and suspense to the show, they said. However, the tickets haven't exactly been snapped up.

Despite all this, RTE are delighted with the reaction to The Hit and say comparing the rival talent shows is pointless. "The Voice goes out in the New Year, on a Sunday evening in winter. So it can't be compared to The Hit," a spokesperson for RTE said.

"Summer TV ratings are nearly always lower than autumn/winter ratings."

Last week, Julie Feeney and The Stunning went head-to-head to select a hit. And it looks like well-loved rock band The Stunning are pulling ahead in the iTune charts.

"Already The Stunning's new single has been doing brilliantly with it currently charting number six on iTunes," a spokesperson said.

Presenter Nicky Byrne says he's proud of the show. "It's a great format," he said.

"There are TV executives flying in from all around the world to see it -- that says something."

Co-host Aidan Power added: "This is not a talent show with dancing dogs in it. This is about musicians and songs. It's a great platform for Irish talent."

(The Herald)


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