Sunday 21 January 2018

Bookies eye €12m 'X Factor' bonanza

Carl BYRNE

This year's The X Factor, which began last night, will be the biggest yet for bookies.

Bookmakers anticipate that turnover will exceed €12m as a result of punters in Ireland and Britain having a flutter on the show that is loved and loathed in equal measure.

The bookies are offering odds of 8/1 that Simon Cowell will replace a judge during the show and 12/1 that he will be the replacement brought in.

Bookies have odds of 9/4 that Gary Barlow will manage the winner; 5/2 for Louis Walsh and Tulisa; and 11/4 on Kelly Rowland's act.

William Hill bookies said its biggest X Factor bet last year was £6,000 on Matt Cardle to win. But the average bet last year was a more reasonable €15 (up from €10 in 2009). Betting has increased 26-fold compared to the first series of The X Factor. It is one of only four markets where women outspend men.

Sunday Independent

Promoted Links

Entertainment Newsletter

Going out? Staying in? From great gigs to film reviews and listings, entertainment has you covered.

Promoted Links

Editors Choice

Also in Entertainment