Blue Peter to be taken off BBC flagship channel
Blue Peter, the world's longest-running children's television show, is moving off the BBC's flagship channels for the first time in its 53-year history.
The BBC has announced that the show, along with all other children's programming, will be moved off the former terrestial channels to digital channels dedicated to children.
At the moment, Blue Peter runs on both BBC One and CBBC but the broadcaster has decided that at the time of the digital switchover at the end of the year, its premier channel would be better served with adult programming.
A spokesman denied it was a downgrading Blue Peter, whose core audience is six to 12 year-olds.
"It is not being axed," he said. "It is being moved to CBBC where it already premiers. The version on BBC One is a repeat.
"Our figures show that viewing figures on BBC One are falling while those on the digital channels are growing."
Other children's programmes being moved include Newsround and In the Night Garden.