Video: Two elderly men attempt to run wrong way up escalator to claim free burger
There's no motivation like food motivation.
At least that's what these two men think, attempting to defy the laws of gravity in order to fill their bellies.
A marketing campaign by promoters at a Polish supermarket worked exceptionally well as this hilarious clip will show.
With the announcement that free burgers would be given to the first few arrivals at their stall, two older gentleman decided to take up the challenge.
As a crowd gathered on the ground floor of the mall to watch, the two men began to climb the wrong way up the escalator to the 'burger' floor.
But the path to the meat prize was not without peril - and a few bruises may also have been collected along the way.
Take a look at their adventure here.