Irish charity 'Billy's World' is hoping their 'Pets and Posers' campaign will have a similar viral reach to the #NoMakeUpSelfie.
Speaking to Independent.ie, fundraiser Stephen Reid explained the idea behind the campaign.
"Billy's World is a project to try and create holiday theme park that caters for children with special needs and their families... but it will be more than that.
We hope it will become a location for conferences, lectures and events that not only help to give parents advice and information but also to raise awareness for many conditions that affect so many children and their families in Ireland".
The 'Pets & Posers' campaign asks Facebook users to post a selfie with their pet, nominate three friends to do the same and finally to text Billy to 50300 to donate €2.
The charity are hoping to spark a viral reaction similar to the #NoMakeUpSelfie and the Ice Bucket Challenge.
Billy's World Ireland aims to make family holidays easier for families with special needs children.
"Often when families with special needs children go on holiday, the child is unable to take part in what is going on around them due to the lack of appropriate facilities in many holiday parks. It is difficult for the family to enjoy a holiday while they know the child cannot participate".
"This facility will enable families, who have children with special needs, to have a holiday together! It will take some thoughtful planning but at Billy's World every child will have fun".
The ‘#nomakeupselfie’ trend that surged through social media last week seems to have been a victim of its own success, with users donating thousands of pounds by accident to Unicef instead of Cancer Research UK - and some even accidentally adopting a polar bear.