Paddy Power have attracted criticism online with their latest controversial campaign.
The betting agents are no stranger to controversy, having issued some of the most talked-about marketing and PR campaigns in recent years.
Thier newest stunt follows closely on the heels of their Marriage Referendum poster which featured two men in balaclavas kissing with the caption 'Tíocfaidh ar lá'.
This morning, thier Baggot street branch was competely covered in bubble wrap with a tweet proclaiming it was to 'Yob Proof' the branch ahead of the England v Ireland match in Dublin on Sunday.
The tweet has divided opinion with some users asking if the tweet is more offensive than funny.
A massive security plan is in place ahead of Sunday's international soccer friendly.
Thoughts? Funny or offensive? https://t.co/kAyqk3Z3Vq— Jonathan Healy (@jonathanhealy) June 5, 2015
Around 1,875 English fans are banned from attending, and there has been close co-ordination between senior gardai and English police.
Some 3,000 English fans do have tickets for the highly-anticipated match.
Speaking last week about English fans, Assistant Chief Constable Mark Roberts said there had been an increase in serious anti-social behaviour in the team's last four away games.
"Regrettably that means we have to increase our enforcement activity using tactics that proved successful in addressing these problems in the past.
"We are working closely with An Garda Siochana to support their operation," Mr Roberts said.
“I just hope everyone behaves themselves, but I fear they might not,” opined a concerned Gary Lineker, as I interviewed the England legend at a Dublin hotel just a few yards away from what was to become a crime scene less than 24 hours later.