Jameson Irish Whiskey has been hailed as the first brand to successfully utilise 3D video for advertisements on Instagram and Facebook.
The short clip tells users to "slide a shot to your drinking buddy", and, using 3D technology, slide a shot glass towards the viewer. The glass appears to come out of the frame.
The compelling short has been featured on websites around the world and is being hailed as a first in marketing.
The company first began posting 3D video almost two weeks ago, but has gained traction on blogs and marketing websites over the last week.
The video was posted to the Jameson US Instagram account. Jameson Irish Whiskey was born in 1780 when John Jameson established the Bow Street Distillery in Dublin.