Images of Robbie Williams using hand sanitiser after jumping into the audience while performing live on New Year's Eve have gone viral.
True to Williams form however, his rendition of Come Undone had the crowd singing – and thus swearing – in his place.
Generally, Williams had formed a connection with the audience... which he promptly broke.
As he sang Auld Lang Syne, he leapt into the audience, high-fiveing people left and right.
When he returned to the stage, he rather ruined the gesture by scrubbing his hands with sanitiser, and images of him grimacing after touching the public have gone viral.
Congratulations, Robbie Williams, you are the first celebrity meme of 2017.
Robbie Williams sanitising his hand after touching the public is the most hysterical start to a new year ever. The year of memes commences pic.twitter.com/zXb3c3Dyp5— Zoe London (@zoelondondj) 1 January 2017
Robbie Williams grabbing the hand sanitiser after holding hands with the plebs during Auld Lang Syne is the start to 2017 we all deserve.— Tom Phillips (@flashboy) 1 January 2017
Robbie Williams pulling out the hand gel after doing Auld Lang Syne with the public has been my highlight of 2017 so far. pic.twitter.com/b04DDpSVex— (@MrLukeJohnston) 1 January 2017
Independent News Service