Girls' Aloud Sarah Harding in new search for UK's... happiest cat
Former Girls' Aloud member Sarah Harding is the face of a new UK-wide search to find the happiest cat.
The campaign, which is in assocation with O2, will see Sarah and fellow judges hold "open auditions" to find the world's happiest cat.
The winner of the 'reality show' will star in the next 02 billboard for their campaign '02 Refresh'.
The 'open auditions' consisted of shortlisted cats whose proud parents sent in pics of their loveable moggies on social media.
Over 140 cats were entered into the competition by their hopeful owners.
What do you think - clever marketing or a bit cringe?