Thursday 26 April 2018

Bob Dylan talks to his computer in new IBM Watson advert

Sarah-Jane Murphy

Watson, the artificial intelligence software created by computer manufacturer IBM, has sat down with music legend Bob Dylan for a chat.

Dylan is seen, guitar in hand, talking to Watson, as he boasts that he can read 800 million pages per second and can easily pick out theme's in Dylan's lyrics such as 'time passes' and 'love fades'.

The new ad forms part of a campaign to explain how the supercomputer operates.

IBM data scientists used Watson to analyse over 300 songs from Dyaln's collection so as to identify trends within his lyrics.

The company hope that the advertisements will assist in explaining the brand new world of cognitive computing.

"We're focusing on the advertising here, but this is really more than an advertising campaign.

"It's a point of view that IBM has, and it's going across all of our marketing, our internal communications, how we engage sellers and our employees.

"It's really across everything that we do," Ann Rubin of IBM said.

She explained that Watson's abilities "out think" human brains in areas where finding insights and connections can be difficult because of an abundance of data.

"You can out think cancer, out think risk, out think doubt, out think competitors if you embrace this idea of cognitive computing," she said.

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