Sunday 19 November 2017

3 Companies that should not have tweeted about 9/11

Clare Cullen

Clare Cullen

Several companies have been slammed online for their "insensitive" tweets marking 9/11.

Several companies and brands learned the hard way that 9/11 is one event that cannot be used to market products or services on social media.

Others learned that even the simplest website layout codes can leave you vunerable on such a sensitive day.

AT&T

An insensitive tweet about 9/11 by American phone company AT&T has led to the hashtag #ATTtragedies trending worldwide.

The company tweeted a picture of the memorial lights in New York, shot through the screen of a smartphone taking a picture. They referenced the 9/11 hashtag #Neverforget. (pitcured above.)

Following the Twitter backlash, the company subsequently removed the tweet and apologised.

However, the incident ignited Twitter users to create parodies of the ad, which quickly spiralled into a full-blown worldwide trend #ATTtragedies.

Users recreated the taking a photo with a phone graphic and overlaid it onto images of other tragedies to draw light on the insensitivity of the company. Efforts ranged from a phone taking a picture of Hitler to fake, offensive slogans.

 

Esquire Magazine

Esquire Magazine did not attempt to use 9/11 for marketing purposes, but instead caught the attention of the internet due to an unfortunate juxta-positioning "glitch" on their website, which saw a photo of a man falling from the Twin Towers (from a piece entitled 'The Falling Man') beside a caption for an article about commuter fashion.

Esquire subsequently apologised, and learned that "relax, everyone" is not what Twitter users count as an apology.

 

Body Glow Tanning

This tanning salon in Minnesota gave a money-off offer to mark 9/11 and tweeted about it several times under the official hashtag. Many Twitter users have accused the salon of being insensitive, but the tweets have not yet been removed and the salon has not acknowledged the feedback.

 

 

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