Sunday 15 September 2019

The Apprentice candidates turn to car sales and acting in latest task

It airs at 9pm on Wednesday.

Karren Brady, Lord Sugar and Claude Littner
Karren Brady, Lord Sugar and Claude Littner

By Joe Nerssessian

The Apprentice candidates will attempt to break into the car sales industry in Wednesday night’s episode of the competition.

Each team will be tasked with branding a car and creating an advertising campaign before pitching to a panel of experts.

The Apprentice

In the driving seat for Graphene is James White whose team opts to try and market their car to young families and brand the vehicle Expando.

But their plans come a little unravelled as they accidentally end up in a reenactment Norman settlement from the Middle Ages rather than the traditional village they were envisaging.

Undeterred, the energetic Elizabeth McKenna will take the starring role in the television advert. which also manages to squeeze in a role for some idle peacocks and chickens.

Michaela Wain takes charge for Vitality who decide to tailor their car to young women and name it Miami.

However, their campaign also takes a blow as potential customers tell them the advert looks more like a car rental commercial.

:: The Apprentice airs at 9pm on BBC One.

PA Media

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