This week's task didn't depart from the formula as teams Tenacity and Summit were once again required to create and sell a brand new product - this time a board game.
pretty straightforward, dare I suggest easy enough task, you would think. Summit went for a simple but workable, mildly entertaining family board game entitled GeoKnow. It was, in fact, pretty much a game based on a map, but simplicity was, in this case, a winning tactic for Summit.
James Hill was pretty much forced to put himself forward as PM due to having faced Lord Sugar's wrath already in the boardroom (he called him a "clown"). It was time to prove himself, and prove himself he did. Well, with the help of Dubliner Roisin Hogan, who came up with the concept and schooled him in the workings as best she could. He didn't quite seem to get how it worked.
Despite the fact a fellow team member made a big boo boo by promising exclusivity to a small retailer in a key borough of London, the managed to make serious sales.
Tenacity, by comparison, flopped spectacularly. Led by Waterford native Pamela Uddin, they came up with 'The Relationship Guru', a game they said would "bring online dating back to the real world" but which was, in fact, a sexist, sleazy horror of a 'game'. Unfortunately, Pamela leapt on the relationship idea and despite abysmal feedback from the focus group, and her fellow team members, she stuck to her guns and shot herself in the foot.
In fairness, Daniel Lassman was tasked with writing the questions, which went somewhere along the lines of “Which of these do men find most attractive: a nice smile, a nice personality or a nice hairstyle?”. Given a correct answer is impossible you can see where the game may have fallen short.
Pamela chose to bring Daniel (fair enough) and Lauren back into the boardroom. Lord Sugar told Daniel he was a "fantasist" and told LAuren she was lacking the entrepreneurial spirit. However, Pamela just couldn't defend her decision to run with the game.
Team Tenacity (PM Pamela): £1,101.25 sales
Team Summit (PM James): £2,080 sales