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John Boland's week in TV: Empty studios a visual reminder of a very weird viewing week

 

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Cold reality: The most arresting image of the week was the sight of Claire Byrne, self-isolated with cold symptoms and broadcasting to the nation from her garden shed

Cold reality: The most arresting image of the week was the sight of Claire Byrne, self-isolated with cold symptoms and broadcasting to the nation from her garden shed

Cold reality: The most arresting image of the week was the sight of Claire Byrne, self-isolated with cold symptoms and broadcasting to the nation from her garden shed

Almost everything on television seemed really strange this week, not least the ad breaks.

"I don't know if we should kiss," the nervous boy said on the extra peppermint chewing gum ad. "I mean, you're a zombie." She smiled sweetly at him and replied "But I'm kind of hot." Then they embraced and her arm fell off.

That seemed both funny and quite charming a couple of weeks back, but this week all I could think was: how weird. And how weird, too, all those ads featuring couples and families and friends physically interracting with each other as if there was no terrible tomorrow, which of course there wasn't when the ads were made.