Will.i.am is set to bring destruction to the set of Coronation Street.
The Voice judge and rapper is filming his new video Fiyah in the soap's fictional landmakrs, the Rovers Return and The Kabin.
A soap insider told The Sun newspaper that Will "fell in love with Corrie when he visited the set filming The Voice’s auditions in Salford".
The Black Eyed Peas frontman even got the seal of approval from Rovers Return landlady Bev Callard (Liz McDonald).
Much of the video is shrouded in secrecy but it has been revealed that Will.i.am and his team are set to light up the cobbles with dazzling special effects.
"It's going to be chaos - loaf of special effects on the cobbles and in the pub," the ITV source said.
He'll be joined on set by three of his final acts from The Voice, Jason Jones, Tanya Lacey and Michelle John.
Will.i.am gave his first performance of his single Fiyah during Sunday’s broadcast of The Voice.