WATCH: Irish Director responsible for one of the most talked about Super Bowl advertisements
Audi's superb Super Bowl ad served an important message about gender equality.
The ad features a young girl competing in a downhill cart race as her father asks a series of questions regarding gender equality and the value of women.
It contained the line: “Do I tell her that despite her education, her drive, her skills, her intelligence, she will automatically be valued as less than every man she ever meets?”
The ad was directed by Tyrone director Aoife McArdle, who grew up in Omagh and studied in Dublin.
Aaaah this Audi USA commercial on equal pay is every single freaking excellent thing in the world.— Aisha Tyler (@aishatyler) February 6, 2017
Thanks, Audi, for your Super Bowl ad. Nothing political about equal pay. We should all want our daughters to have equal pay.— Valerie Jarrett (@ValerieJarrett) February 6, 2017
We see you #Audi great commercial— octavia spencer (@octaviaspencer) February 6, 2017
Omg this Audi commercial addressing sexism has got me feeling all the feels. #SuperBowl— Lily Herman (@lkherman) February 6, 2017
She has previously directed a number of music videos and ads such as the video for U2's Every Breaking Wave, which was nominated for Best International Music Video at the UK Music Video Awards in 2015.
The ad has been viewed over 10 million times on YouTube.
Facebook Chief Operating Officer, Sheryl Sandberg posted about it on Facebook and said "now more than ever, we need ads like this which push back on gender stereotypes".
McArdle was also responsible for this very passionate Electric Ireland GAA Minor Championships ad.