WATCH: German Christmas ad beats all the rest hands down – hankies at the ready
Forget John Lewis, Sainsburys and all the other Christmas ads - this German ad from supermarket chain Edeke is the most emotional of the lot.
It tells the story of a lonely father and grandfather whose kids, who are living all over the world, busy with work and family, cancel on coming home for Christmas at the last minute.
When they find out their father has passed away they rush home. You'll need to watch the rest, and we defy you not to cry!
It's a rather late addition to the Christmas ad race but this one comes out of the traps running...