Sunday 17 December 2017

WATCH: Banned, sweary SodaStream advert parodies Game of Thrones

The banned SodaStream ad
The banned SodaStream ad
Aoife Kelly

Aoife Kelly

This is the advert for SodaStream which has been banned due to its 'offensive' language and inappropriate YouTube targetting.

The 'Shame or Glory' campaign parodies the famous Walk of Shame scene from HBO hit series Game of Thrones and features Thrones stars Hafthór Júlíus Björnsson who plays The Mountain and Hannah Waddingham, who played Septa Unella in the original episode.

In the ad a regular guy buys generic sparkling bottled water at a supermarket and is followed around by a nun shouting 'Shame!' as he makes his way to what appears to be the Game of Thrones set.

There he's met by The Mountain who chastises him for buying plastic bottles, which he claims are bad for the environment.  This claim prompted the International Bottled Water Association (IBWA) to issue a cease and desist letter.

The Mountain declares, 'F*** plastic bottles.'

The ad was shown on SodaStream's Facebook feed and a s pre-roll ad on a Pokemon Undertale video on YouTube.

The Advertising Standards Authority found that while the ad was unlikely to cause general offence it had been wrongly targetted on YouTube. 

Also, given its language and the fact that ad could be seen by anyone on the Facebook feed, the Advertising Standards Authority found that the brand had failed to target the ad responsibly on Facebook too.

The ASA ruled it should not be shown again in its current form. 

Winter is finally here for Game of Thrones but what else do we know ahead of season 7? 

Online Editors

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