Viewing figures for new TV3 soap 'Red Rock' halve in three weeks
TV3 soap Red Rock is just eight episodes in but already the initial impressive viewing figures are declining.
The show kicked off with an audience of 323,000 on January 6 which has steadily declined over three weeks to 165,000 on January 28.
However, the figures have surpassed expectations at TV3 and producers are "absolutely delighted how ratings are going".
The eight episodes to date have averaged 226,300 viewers and a 13.42% share and the 'Red Rock' slot (8.30-8.56pm Wednesday and Thursday) is up 53.7%.
In November, TV3's Director of Content Jeff Ford (who has just announced he would be leaving the station in April) predicted an initial slump in figures.
"It is an extremely exciting and ambitious project," he said. "We have a great team and a strong cast.
"But the viewing figures will follow a 'J Curve'. They will fall after the first few episodes before gradually starting to climb again."
The €7m drama employs 130 full-time staff and features actors including 'Braveheart' actor Liam Carney, Richard Flood, Denise McCormack and Cathy Belton as well a guest role this week for Mr Ireland Karl Bowe.
Red Rock creator Peter McKenna said, "We’re delighted and heartened by the reaction we have received from not just the general public, but the media and the reviewers.
"People recognise that Red Rock is a modern Irish drama, and that the quality of writing, acting and direction has raised the bar for soap in Ireland.
"We are humbled that the viewers are embracing it. And look forward to building on the loyal audience we already have.”