Vernon Kay’s new show Drive flops despite primetime slot and celeb guests
It had all the elements for success - high profile host, primetime slot, celebrity guests - but ITV's new show Drive failed to make an impact on ratings.
The programme, drew a disappointing audience of just 1.97million in the UK.
This was despite a primetime slot from 9pm to 10pm and celebrities including Professor Green, Ella Eyre, Louis Walsh, and Johnny Vegas competing in a range of high octane racing challenges.
Airing on Tuesday it came just days after the 'sexting' allegations against married host Vernon Kay erupted.
Kay admitted to texting model Rhian, the same model he had texted six years ago, although he said his wife Tess Daly was aware of their most recent exchange and he no appropriate intentions.
While the programme received a mixed response from viewers on social media, it received generally positive reviews from critics.
However, the show drew less than half the number of viewers of BBC autism drama The A Word which was watched by 4.2m viewers.