Monday 19 February 2018

#UndertheBed - Is this the first look at the John Lewis Christmas advert?

Is this the star of the new John Lewis ad?
Is this the star of the new John Lewis ad?
Aoife Kelly

Aoife Kelly

It looks like John Lewis has released a teaser for their new Christmas advert.

Yes, they're really milking it this year.

A new Twitter account, @UnderTheBed2017, this morning shared a clip of what looks a bit like a cute Gremlin with its eyes peering out from the dark.

And many people on Twitter are speculating that it's the star of the new John Lewis advert which is due to land today.

A source told OK! magazine that this year's star will be a "big cuddly monster".

“The creative team behind the John Lewis advert have pulled out all the stops this year,” the source revealed.

“It’s going to be like nothing they’ve ever done before and will be a million miles away from Buster the Boxer.

“This year the John Lewis advert will revolve around a big cuddly monster. If you can imagine a cross between the Gruffalo and a huge cute teddy bear, that’s the angle they’ve gone for.”

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