TV3 defends Xpose viewership figures as ratings war with UTV rival The Pulse heats up
UTV Ireland's new entertainment show The Pulse has hit the ground running, bagging a higher percentage of available viewers than TV3 last Friday.
An impressive 93,000 tuned in for the second episode last Friday compared to 61,700 for TV3's flagship entertainment show.
This translates into 6.64pc of the available audience tuning into the Pulse, whereas 5.37pc tuned into Xpose earlier in the evening.
However a spokesperson for TV3 claimed the figures were not directly comparable.
“The two are not comparable – it’s like comparing apples with oranges.. ‘The Pulse’ is a 30 minute programme with an air time of 8pm which overall has a larger available audience – 1.4m viewers average.
"Xpose is a 60 minute programme which airs every weekday at the earlier time slot of 6pm when the available audience is 1.15m.”
TV3 also pointed out that despite The Pulse's success last week, overall in January Xpose proved the ratings winner.
"Xpose’s Average daily reach in January was 185,000. The Pulse’s average reach was 179,000."
Both shows tread similar ground with coverage of movie premieres and interviews as well as fashion although The Pulse airs for just half an hour once a week at 8pm on Fridays while Xpose airs every day for an hour on TV3 from 6pm.
Style expert Holly White, familiar to Xpose viewers for her regular fashion slots, jumped ship to join Jenny on the UTV Ireland show as resident fashion contributor.
However, Jenny insists their show is more entertainment than fashion-focused.
“I’ve known Holly for years and have real admiration for her as she’s brought her own business to life. She knows what’s going on and knows what works fashion-wise,” Jenny told the Herald.
“But we will be mainly entertainment focused, out and about and covering all the different premieres."
The first episode saw interviews with Jessie Wallace and Shane Richie as well as Oscar-nominee and Room director Lenny Abrahamson while the second featured Emmerdale cast members Chris Chittel and Michelle Hardwick, Mary Byrne, and The Big Short director Adam McKay.
“The series offers a fresh alternative to entertainment news reporting for people of all ages, so we are delighted to see strong audiences for the first two programmes," said Jenny.
"We will be introducing new elements as the series continues and we also have some exciting plans for The Oscars at the end of the month.”
Xpose has seen a revolving door of presenters in recent months as anchor Karen Koster returned from maternity leave to a four day week and is gearing up for the birth of her second baby. Fellow presenter Aisling O'Loughlin is also set to take maternity leave when her third baby is born.
Glenda Gilson, Lisa Canon, and Peter O'Riordan remain with the popular show while guest presenters have included blogger Suzanne Jackson, models Nadia Forde, Ruth O'Neill, Pippa O'Connor and Thalia Heffernan, and singer Michelle Heaton.