The Voice ‘poached’ from BBC but will it replace X Factor on ITV?
The upcoming fifth series of The Voice will be the last to broadcast on BBC1 as the show has been poached by rival ITV.
The music talent series has been at the BBC since 2012 and is currently fronted by Emma Willis and Marvin Humes with Will.i.am, Boy George, Ricky Wilson, and Paloma Faith on the coaching panel.
The Mirror reported that the BBC were shelling out £12 a year to keep the show, which is based on a Dutch format, but that ITV paid "substantially" more than that figure.
“The BBC is incredibly proud of The Voice, but the fifth series which starts in January will be our last," said BBC acting director of television Mark Linsey in a statement.
"We always said we wouldn’t get into a bidding war or pay inflated prices to keep the show, and it’s testament to how the BBC has built the programme up – and established it into a mainstay of the Saturday night schedule – that another broadcaster has poached it."
The acquisition of The Voice by ITV may call into question the future of The X Factor, which is currently ITV's flagship Saturday night talent show.
The broadcaster is unlikely to want to pit two rival music talent shows against each other as well as Britain's Got Talent.
The X Factor last week suffered its lowest ratings in 11 years with just 5.6m watching last Saturday night. This compared to the BBC's Strictly Come Dancing ratings high of almost 10m.