The oven gloves are off - Great British Bake Off will go head to head with BBC's Big Family Cooking Showdown
Channel 4's version of The Great British Bake Off will go up against BBC Two's rival series The Big Family Cooking Showdown when it premieres on 29 August.
The much-loved baking show was poached from the BBC last year, with Paul Hollywood the only member of the original team moving with the show to Channel 4. He is joined by new co-judge Prue Leith and new presenters Sandi Toksvig and Noel Fielding. It has been known the show would air later this summer but now the premiere date has been confirmed.
However, Channel 4 is doing little to reduce their rivalry with the BBC, by choosing an air time of 8pm - meaning it will directly compete with The Big Family Cooking Showdown, hosted by former Bake Off alum Nadiya Hussain and Zoe Ball.
It remains to be seen which show will win in the ratings stakes. But more than 1.7 million viewers tuned in to The Big Family Cooking Showdown when it premiered on Tuesday night, meaning Bake Off has some tough competition.
Speaking previously about the competition between Bake Off and The Big Family Cooking Showdown, Nadiya told BT.com: "People think it's a replacement, they're saying it's the new Bake Off but it's not. The new Bake Off is the new Bake Off. This is a cookery show. Having been through a food competition as an amateur cook myself, I know exactly how tough it can get and so I'll be there for them, alongside Zoe, as the pressure really builds."
The show sees 16 teams of family cooks whittled down through eight heats, three semi-finals and one grand finale.
"It's not just about the food but it's also about the dynamics of the family because we've got so many different types of families, the array of food is unreal," Nadiya explained. "And it's not one person cooking, so it falls on everybody to have a role in the group and that's really interesting to watch because it's no different to most family homes when you're all in the kitchen together."