'Swap the sexes around and this would be deemed bloody sinister' - The Apprentice under fire over female candidates' behaviour
BBC series The Apprentice is facing backlash over the behaviour of two female candidates' behaviour towards a male model on Wednesday night's episode.
The episode saw the seven remaining candidates tasked with becoming fashion agents and having to sell a range of garments from up-and-coming designers while taking a commission.
The teams had to select their designer, plan and organise a catwalk show while also putting together a magazine cover to amplify their sales campaign.
During the course of the task candidate Elizabeth McKenna (39) was measuring a male model's inside leg when she moved the tape nearer to his crotch as fellow female candidate Michaela Wain (33) laughed in the background.
Michael also asked the models to lift their shirts to see if they had six packs.
The footage was cut with McKenna commenting, "All business. No pleasure", but many viewers felt that had the sexes been reversed it would not have been deemed acceptable for broadcast.
The BBC Apprentice Twitter account tweeted images of the segment with McKenna's comment as the caption.
The tweet prompted further backlash from people who felt McKenna had been inappropriate while others also felt that it was inappropriate for the BBC to air the incident.
Others felt the timing of the broadcast, on the day that #MeToo campaigners made it to the cover of TIME, was also an issue.
Dear BBC,— Michael Whiteley (@michael_7677) December 7, 2017
Please PLEASE do something about this. Sexual misbehaviour and misconduct happens to both Women AND Men and I can’t help feeling that if this were happening to a Female model then it would be deemed inappropriate yet this is being deemed humorous.
This scene was sooo uncomfortable to watch, and I'm glad a lot of other ladies thought so too! It's not acceptable and shouldn't have been allowed. So cringeworthy, and not funny in any way. Michaela and Elizabeth should have acted more professionally. 🤔#TheApprentice— Shhhh (@sammi_MIA) December 7, 2017
Complete double standards. Imagine the media reaction if the male contestants were doing the same thing with female models?!— Leesider (@donieG73) December 6, 2017
If that was the male contestants perving on female models, that would not be acceptable. Neither should this be. #theapprentice— FunDisney (@FunDisney3) December 6, 2017
Both Michaela and Elizabeth have made it to the next stage while Jade English and Harrison Jones were both fired. The Apprentice returns with the final five candidates on Wednesday on BBC One at 9pm.