Sunday 16 December 2018

Some M&S Christmas ad viewers think the burglar swears at Paddington bear

Paddington bear hugs the burglar in the M&S Christmas ad
Paddington bear hugs the burglar in the M&S Christmas ad
Aoife Kelly

Aoife Kelly

A swearing bear is probably not what Marks and Spencer were hoping viewers would remark upon with their new Christmas ad.

Paddington & The Christmas Visitor stars the bear of the moment, voiced by Ben Whishaw, and a burglar dressed in red, who Paddington mistakes for Santa Claus.

The ad, which dropped on Tuesday ahead of the release of Paddington 2 on Friday, sees the Peruvian bear happen across the burglar on the Brown family's roof just as he is just about to make off with a bag of stolen presents.

Despite his protestations, Paddington helps him to return the Christmas presents to their rightful owners.

Once they have completed their task Paddington offers the burglar his marmalade sandwich and that gesture of goodwill, combined with the happy faces of the children on Christmas morning, touches the burglar's heart.

He hugs Paddington and says, 'Thank you little bear'.

Unfortunately, some viewers were surprised as they misheard it as 'f*** you little bear', which is clearly not the case although it would be understandable given Paddington has returned his loot.

An M&S spokesman in the UK confirmed in a statement, "He's saying, 'Thank you, little bear'.  I think it's really clear.  We wouldn't change the ad."

Nor should they.  Response has been overwhelmingly positive.

Read more: WATCH: If you love your mammy Sky Cinema's nostalgic Christmas ad packs an emotional punch

First Christmas 2017 advert launched whether you like it or not 

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