Some M&S Christmas ad viewers think the burglar swears at Paddington bear
A swearing bear is probably not what Marks and Spencer were hoping viewers would remark upon with their new Christmas ad.
Paddington & The Christmas Visitor stars the bear of the moment, voiced by Ben Whishaw, and a burglar dressed in red, who Paddington mistakes for Santa Claus.
The ad, which dropped on Tuesday ahead of the release of Paddington 2 on Friday, sees the Peruvian bear happen across the burglar on the Brown family's roof just as he is just about to make off with a bag of stolen presents.
Despite his protestations, Paddington helps him to return the Christmas presents to their rightful owners.
Once they have completed their task Paddington offers the burglar his marmalade sandwich and that gesture of goodwill, combined with the happy faces of the children on Christmas morning, touches the burglar's heart.
He hugs Paddington and says, 'Thank you little bear'.
Unfortunately, some viewers were surprised as they misheard it as 'f*** you little bear', which is clearly not the case although it would be understandable given Paddington has returned his loot.
Uhhh, does anyone else hear "fuck you, little bear" on the M&S Christmas ad? Leave Paddington alone!— Katy Phillips (@MeanwhileBerlin) November 7, 2017
Nice Ad, though it sounds like Santa is not saying ‘oh thank you little bear’ more like ‘oh F@&k you little bear’ not very good for young children’s ears! Made me laught thought 😂— Jonathan Wood (@MaccAlesfield) November 8, 2017
Can not only be me who thought he says “fuck you little bear” at 1.12 🤣🤣🤣 https://t.co/BJws0GVh16— Ana Vickers (@ana_vickers) November 7, 2017
Just saw the M&S Christmas advert, when Santa hugs Paddington we thought he said "fuck you little bear" instead of thank you 😂— Luce (@LuceValentine1) November 7, 2017
An M&S spokesman in the UK confirmed in a statement, "He's saying, 'Thank you, little bear'. I think it's really clear. We wouldn't change the ad."
Nor should they. Response has been overwhelmingly positive.
No YOU have already watched the M&S Christmas advert 4 times today.— Kate Lally (@katelallyx) November 7, 2017
M&S Christmas advert makes me SO HAPPY 😩😍— Tasha (@__tasha_) November 8, 2017
I LOVE THE M&S CHRISTMAS ADVERT! Bless Paddington and his Marmalade sandwiches.. 🎄🎅🏻❄️— Molly. (@MollyyRees) November 7, 2017