Oops! BBC Breakfast presenter Bill Turnbull makes c-word slip up on morning telly
BBC Breakfast viewers may well have choked on their cornflakes this morning as presenter Bill Turnbull stumbled over the word 'client'.
Unfortunately, instead of 'client' he uttered the dreaded four-letter c word during a chat about cancer treatment.
Despite falling foul of a live TV presenter's worst nightmare, he was the consummate professional and remained composed for the remainder of the segment.
Turnbull is not the only star to have accidentally used the c-word live on air.
Radio 4 Today programme anchor Jim Naughtie and TV presenter Andrew Marr both accidentally replaced the first letter of Culture Secretary Jeremy Hunt's surname with the letter "c".
Naughtie made the slip-up first, and then Marr followed suit.
Naughtie later apologised for his "Spoonerism" - in reference to Dr William Spooner who notoriously switched letters between words inappropriately.
He said: "Sometimes things happen in live broadcasting that you deeply regret. I hope that all those who were offended by what they heard realise it was completely unintentional."
Mr Hunt also commented, writing on Twitter: " They say prepare for anything before going on Today but that took the biscuit. I was laughing as much as u Jim or shld I say Dr Spooner."
So far neither the BBC nor Turnbull has commented on this morning's incident.
In a statement, the BBC said: "Bill unintentionally stumbled over his words and we apologise if any offence was caused."
He's not the first to accidentally utter the c-word. BBC Radio 4 Today programme host Jim Naughtie used the word when talking about UK culture secretary Jeremy Hunt.
He accidentally replaced the 'h' in Hunt's surname with a 'c'. TV presenter Andrew Marr then did the same thing. They both later apologised.