Netflix raises prices for UK subscribers
The streaming giant said price rises reflected significant investments in new TV shows and films as well as improvements to the product.
Netflix is raising its prices for UK subscribers by up to £24 a year.
Netflix’s standard plan, which lets customers watch two screens at a time and offers HD viewing, will increase by £1 to £8.99 a month, while its premium offer, which allows for four screens at a time and offers ultra HD, will increase by £2 to £11.99 a month.
The price of a basic plan, which allows viewing on a single device and only in standard definition, remains unchanged at £5.99.
The increase is the first for the company’s UK customers since 2017.
The company, which has 10 million UK subscribers, said new customers will pay the higher price after their free month’s viewing ends, while the increases will be implemented for existing users “over the coming weeks”.
It said existing customers will be told about the increase by email and within the Netflix app at least a month before they start paying the new prices.
A Netflix spokesman said: “We change our prices from time to time to reflect the significant investments we’ve made in new TV shows and films, as well as improvements to our product.
“We have more than 50 productions planned in the UK this year, including new seasons of Black Mirror, Sex Education and After Life.
“Our basic membership will remain at the same price, ensuring as many people as possible can enjoy our content.”