Wednesday 17 January 2018

More than 1.3m watched Late Late Toy Show in Ireland over the weekend with 109 countries also tuning in

It's set to sit amongst the top ten most watched programmes this century

Mia Farrell from Bluebell in Dublin demonstrating toys with presenter Ryan Tubridy. Picture Andres Poveda / RTE
Mia Farrell from Bluebell in Dublin demonstrating toys with presenter Ryan Tubridy. Picture Andres Poveda / RTE
Aoife Kelly

Aoife Kelly

The Late Late Toy Show is officially the biggest TV show of the year drawing 1.3 million viewers over the weekend.

An average audience of 1.2 million tuned in live on the night as Ryan Tubridy hosted The Little Mermaid themed show and the programme enjoyed a whopping 72 per cent share of the audience watching TV at the time.

A further 107,000 viewers watched their recording of the show on Saturday and 42,000 viewers did the same on Sunday.  In addition, the Saturday repeat of the show was watched by an average audience of 134,300 viewers.

Full consolidated viewing figures will be tallied next week but it is expected that Friday's show will sit amongst the top ten shows of the century as the last eight Toy Shows have been the most-watched programmes this century.

Kyle Carty, age 7, from Collinstown, Co. Westmeath pictured on the RTE One Late Late Toy Show 2017, demonstrating toys with presenter Ryan Tubridy. Picture Andres Poveda / RTE
Kyle Carty, age 7, from Collinstown, Co. Westmeath pictured on the RTE One Late Late Toy Show 2017, demonstrating toys with presenter Ryan Tubridy. Picture Andres Poveda / RTE

The figures were down slightly on last year as 1,398,000 tuned in live for an audience share of 77 per cent.  A total of 1,571,600 viewers (consolidated) watched the Jungle Book themed show.

This year's figures also fell below 2015 when it pulled an average of 1.36m, with consolidated figures rising to 1.56m.  In 2014, an average of 1.357m tuned in with a consolidated average audience of 1,593,500.

However, nine out of ten children watching television on Friday night were tuned in to The Late Late Toy Show and many more tuned in online on the RTÉ Player where it had almost 93,000 live streams, up 11 per cent on last year.

The show was watched in 109 countries outside of Ireland with viewers logging on across the globe from Germany to Fiji, Russia to New Zealand, and Mongolia to the island of Réunion in the Indian Ocean.

Ryan Tubridy pictured during the opening sequence of the RTÉ One Late Late Toy Show. Picture Andres Poveda
Ryan Tubridy pictured during the opening sequence of the RTÉ One Late Late Toy Show. Picture Andres Poveda

The show was also streamed in Mali where the Defence Forces personnel, serving alongside Sgt Graham Burke on a peacekeeping mission, could have watched as he was reunited with his family live on the show.

The Burke family’s reunion went viral with more than 1 million views online.  The BBC News Facebook page also ran the video of Sgt Burke being reunited with his children Adam (8), Kayla (6) and Emily (4) and it was viewed 900,000 times.

WATCH: Children's heartwarming surprise reunion with their soldier father on The Late Late Toy Show

On Twitter the global audience was apparent as #LateLateToyShow trended number one worldwide.

The Late Late Toy Shows dwarf figures for even the most successful regular episodes of the show, including specials like the Valentine's and Country specials.

The recent episode featuring interviews with Ibrahim Halawa and Conor McGregor as well as Imelda May, Kieran Fallon and Nigella Lawson, for example, drew an average audience of 573,000 and had a whopping 48 per cent share (almost half of all people watching TV in Ireland at the time).

Also, the much-publicised interview exclusive with Hillary Clinton drew an impressive audience of 527,900 and a 43 per cent audience share.  The Late Late Show Country Special, meanwhile pulled 677,400 viewers while the Valentine's Special drew 525,000.

The Late Late Toy Show is available on RTE Player.

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