Love Island’s Chris Hughes reveals the truth behind his L’Eau de Chris water
Chris Hughes has revealed that his water advert was fake.
Love Island star Chris Hughes is letting fans in on a little joke – his much-mocked L’Eau de Chris was in fact, “ludicrous”.
Hughes tickled fans when he appeared in an ad promoting his own water bottle in collaboration with Topman.
The hilarious ad showed him drinking the water before crying into the bottle, as the tagline said: “Mineral water infused with a Chris Hughes tear.”
But Hughes has now revealed that L’Eau de Chris and his shoot with photographer Rankin was designed to symbolise the fact that 84% of UK men say they bottle up their emotions (YouGov), and to raise awareness for Calm, the male suicide prevention charity for which Hughes is now an ambassador.
To mark his new ambassadorship, Hughes is joining forces with Calm (the Campaign Against Living Miserably) and Topman to launch the #DontBottleItUp campaign to show it is OK for men to open up rather than bottle it up.
Speaking at an event to mark Tuesday’s World Mental Health Day, Hughes said: “Yesterday everyone was shocked that I had literally bottled my emotions in a water bottle infused with my tears.
“And as the L’Eau de Chris name suggested, doing that would have been ludicrous; yet this is what men across the UK are doing every single day.
“What’s really ludicrous is that suicide is still the single biggest killer of young men in the UK. We live in a culture that encourages men to ‘man up’ and bottle things up.
“That’s why I’ve become an ambassador for Calm and why together with Topman we want to show men across the UK that it’s OK to open up instead of bottling it up.
“I’ve got personal experience of the benefits of opening up and expressing emotion, which is why I want to work with this incredible charity in its mission to making life less miserable for thousands of other men who are suffering inside their own heads.
“Our message to all guys is: however you open up, just #DontBottleItUp.”
Calm chair James Scroggs said: “Both on and off screen, Chris has been widely praised for opening up about his emotions.
“As an ambassador for Calm and the face of the #DontBottleItUp campaign, Chris will use his profile to help us to challenge a culture that prevents men from opening up and seeking help when they need it. With suicide continuing to be the single biggest killer of young men in the UK, it’s vital that we show that it’s OK to open up and ask for help if you need it.”
The campaign is calling on people to share the #DontBottleItUp film shot by Rankin on World Mental Health Day. The limited edition promotional run of L’Eau de Chris water bottles created for Hughes’s campaign launch will now be auctioned at thecalmzone.net/dontbottleitup, with all proceeds going to support the charity. Topman will donate £2 from every pack of Topman boxers sold from October 10-31 to Calm.
To find out more, visit www.thecalmzone.net.