Monday 21 January 2019

Love Island to get the American treatment as US tv bosses snap up format

CBS has secured the US rights to reality series Love Island (ITV/PA)
CBS has secured the US rights to reality series Love Island (ITV/PA)
Love Island contestants arrive at Stansted Airport (PA)

Payu Tiwari

Love Island is all set to sail to the US for another international spin-off of the hit show.

The popular dating show will premiere on American tv screens later this year after CBS acquired the rights, making it the third continent to adapt the programme after Love Island Australia debuted earlier this summer.

The show will continue to be produced by ITV Entertainment and American network bosses are confident that the premise will translate across the ocean.

"Love Island has been a massive success overseas,” said Sharon Vuong, senior vp alternative programming at CBS. "We're thrilled that ITV has partnered with us to bring their most successful show to American television. Having seen the reaction of audiences across the pond and around the world to this most recent season, we expect American viewers will be captivated by this engaging format."

Love Island contestants arrive at Stansted Airport (PA)
Love Island contestants arrive at Stansted Airport (PA)

David George, CEO of ITV America echoed her statement, saying: "As a format, Love Island breaks the mold with high levels of viewer interactivity and participation that influence the content of the show in a way that’s extremely addictive," said

"It's a cultural phenomenon that builds anticipation with every episode and creates appointment viewing — a pretty hard thing to do in today’s TV landscape. We're ecstatic the show has found a home at CBS and look forward to working collaboratively to engage its millions of viewers."

Love Island wrapped its fifth season on ITV2 last week and became the most watched program in the digital channel’s history.  It's still a bet as to how successful the latest format will be as the American versions of Big Brother and Ex On The Beach have failed to light up the small screen stateside as it has in Europe.

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