Kat and Alfie's Ireland spin-off a tourism boost
Tourism chiefs are planning to cash in on an 'EastEnders' spin-off.
'Redwater', which centres on Albert Square favourites Kat and Alfie Moon, was shot in Dunmore East in Co Waterford last June.
Tourism Ireland is lining up a publicity blitz to capitalise on the expected millions of soap fans in Britain who will tune in for the latest twists in the couple's rollercoaster lives.
"It's another great way to highlight the beautiful scenery of Ireland to millions of people across Britain, inspiring them to put Ireland on their holiday 'wish list' for 2017," a spokeswoman for Tourism Ireland said.
BBC One's 'Redwater' tells the story of Kat and Alfie, played by soap stars Jessie Wallace and Shane Richie, after they arrive in the tiny, fictional seaside village in Ireland to search for Kat's long-lost son. It is due to air in the spring.
The producers have been conscious not to portray Ireland as a backwater, after a mistake almost 20 years ago on one of the few occasions when EastEnders was taken out of Albert Square.
Three episodes were based here in 1997 and led to hundreds of complaints and a near diplomatic fallout over images of wild animals on the streets and drunk and disorderly behaviour.
In one scene, a drunk man poured a pint over Pauline Fowler's head and then demanded payment for the drink. 'Redwater' producers say their show will not repeat those mistakes.