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Irish 'The Apprentice' contestant Pamela Uddin fired by Lord Sugar for peddling 'sexist' boardgame

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Pamela Uddin is fired on The Apprentice

Pamela Uddin is fired on The Apprentice

Dubliner Pamela Uddin and Jemma making their product

Dubliner Pamela Uddin and Jemma making their product

The Apprentice candidate Pamela Uddin

The Apprentice candidate Pamela Uddin

The Apprentice cast

The Apprentice cast

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Jemma Bird who has been fired from The Apprentice.

Jemma Bird who has been fired from The Apprentice.

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Steven Ugoalah being fired

Steven Ugoalah being fired

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Nurun is fired on The Apprentice

Nurun is fired on The Apprentice

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Pamela Uddin is fired on The Apprentice

Pamela Uddin is the latest contestant to face the wrath of Lord Alan Sugar in the dreaded 'The Apprentice' boardroom.

Pamela (23) managed to get to the half way point in the 12 week competition but was scuppered when her team, Tenacity, failed to win their task under her direction as Project Manager.

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Daniel, Pamela and Lauren face Lord Sugar in the boardroom

Daniel, Pamela and Lauren face Lord Sugar in the boardroom

Daniel, Pamela and Lauren face Lord Sugar in the boardroom

They were tasked with creating a brand new boardgame which they then had to sell to various stores across London.

Despite their focus group labelling their game, The Relationship Guru, as 'sexist', Pamela persevered and ultimately lost the task as rival Team Summit made almost double the profit on their family-oriented game, GeoKnow.

However, Pamela, who is an assistant brand manager in London, concedes it was her time to go; "I have mixed feelings.  I'm absolutely gutted I went.  I don't feel I deserved to go.

"However, in some respects I do feel it was my time to go.  I always said getting on the process was my aim and anything more than that was the icing on the cake.

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Some of the contestants on this year’s The Apprentice including Katie, Ella, Roisin, Nurun, Bianca, Sarah, Lauren, Lindsay, Jemma and Pamela.

Some of the contestants on this year’s The Apprentice including Katie, Ella, Roisin, Nurun, Bianca, Sarah, Lauren, Lindsay, Jemma and Pamela.

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Some of the contestants on this year’s The Apprentice including Katie, Ella, Roisin, Nurun, Bianca, Sarah, Lauren, Lindsay, Jemma and Pamela.

"I'm a straightforward person and not nasty and I always said that if I had to talk someone down to make myself look good I wasn't being true to myself."

Facing an irate Lord Sugar in the boardroom is just as terrifying as viewers might expect.

"[Meeting Lord Sugar] was very surreal to begin with," says Pamela.  "Obviously I'm a huge fan of The Apprentice.  I've watched it for years.

"I remember the first time I saw him in there I couldn't believe it was him.  I was like, 'Is that actually him in front of us?' 

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Roisin Hogan on The Apprentice

Roisin Hogan on The Apprentice

Roisin Hogan on The Apprentice

"As I met him more and more it got easier although you're still quite nervous.  He's not someone you would cross.  He's quite stern and he can see through everybody.  He's quite on the ball.  It's amazing to see him in action."

Pamela brought teammates Lauren and Daniel into the boardroom with her, and they were also criticised by Lord Sugar, although they narrowly escaped the sack.

"I knew there were an awful lot of mistakes - some from me, some from others - and it got very heated in the boardroom," says Pamela, who is reluctant to pin the blame on the others.

Fellow Irish contestant Roisin Hogan (32), an accountant from Dublin, was on the winning team and lives to fight another day.  Pamela says they got on great behind the scenes.

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The Apprentice - Pamela Uddin doesn't think she's made any mistakes.

The Apprentice - Pamela Uddin doesn't think she's made any mistakes.

The Apprentice - Pamela Uddin doesn't think she's made any mistakes.

"We definitely supported each other more than anything else," she reveals, "She's a lovely girl and I hope she does really well. Now she's flying the flag for Ireland."

However, Pamela's money is not on Roisin to win.

"I'm not rooting for anyone in particular," she says, "There are an awful lot of good people left, a few need weeding out. 

"I would have my eye on Mark to win.  He's very strategic.  He has his eye on the ball and he's not particularly nasty.  He's quite a nice guy."

Part of the prize of winning 'The Apprentice' is an investment of £250,000 from Lord Sugar into the candidate's business.

Pamela’s business plan was based around education and providing workshops to help children develop strategies for progressing within the education system as well as workshops for people in the working environment and business.

“I’m dyslexic myself and it’s my passion to do this.  If I had something like this when I was at school it would have helped me tremendously. It’s something very close to my heart.”

Despite losing out on the investment, Pamela intends to persevere with her business in the UK and Ireland.

She feels the nature of her business was one of the reasons she was fired.

“I don’t think my business plan was for him.  It was based on profit and turnover but not overly.  It was more a socially conscious kind of thing, something for the greater good.  And it was based in education which is quite a risky area to get into."

At the moment Pamela has  a permanent job in London but hopes to return to Ireland within the year. 

As for a career in TV a la previous Irish contestant Jennifer Maguire, she says, "I didn’t get into 'The Apprentice' with the view of boosting my profile.  I very much went into it to try to win and make sure I got this business plan off the ground. 

"At the same time I did love being in front of the camera.  It was great fun, a great experience. Never say never."

Online Editors


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