'I hope some viewers will hate me' - Piers Morgan on joining ITV's Good Morning Britain
Piers Morgan hopes to be a "polarising" figure when he joins Good Morning Britain as a permanent co-host next week.
The former newspaper editor and chat show presenter will be joining Susanna Reid for three days a week on ITV's breakfast show, starting next Monday.
"I hope I'm very polarising. I hope some people love me and some people hate me. I think that's always the most watchable TV," he said.
"When I think about shows and people I like watching most, they're all polarising characters. I think the sheer agonising strain of being a Mother Theresa if you're a public figure must be enormous. I don't have that problem.
"I just think - who cares? If your family and your friends like you, that's important. But complete strangers in Nottingham or Birmingham or Glasgow - why should I care if they particularly like or dislike me?
"The only thing that matters is: does the show work?
"They don't have to love me. I suspect some of them will, but others will want to throw things at the TV."
Morgan (50) has previously been a judge on Britain's Got Talent and America's Got Talent, as well as competing in Celebrity Apprentice in the US. Between 2011 and 2014 he hosted late-night chat show Piers Morgan Live on CNN.
"I do TV, and TV is a fairly vacuous profession. You're producing light entertainment for the masses. I don't take it too seriously," he said.
"My brother's a British army colonel, he's served his country in Iraq and Afghanistan, and that to me is a far more serious job than this is."