Thursday 15 November 2018

'Good Morning Britain' (and Ireland) - UTV Ireland to broadcast UK breakfast show

Aoife Kelly

Aoife Kelly

UTV Ireland is bringing the ITV breakfast show to Ireland after complaints from viewers about its absence from the schedule.

The title may be a little alienating this side of the Irish Sea, but 'Good Morning Britain' will be arriving from Monday morning.

The show had been broadcast on UTV, but when UTV Ireland arrived in January it replaced UTV for UPC customers and 'Good Morning Britain' was absent from the new schedule.

It seems the title has not deterred Irish viewers, however, as they have voiced their disappointment on Twitter and to the station.

"Following the launch of UTV Ireland, we received a large amount of feedback from viewers – via social media and direct contact – who were keen to see the introduction of Good Morning Britain on the channel," said Michael Wilson, managing director of UTV.

"We wanted to ensure that the offering would be relevant to our audiences and, following discussions with ITV, we secured the exclusive rights to broadcast GMB with the inclusion of news from the UTV Ireland team and Ireland weather updates."

'Good Morning Britain', which broadcasts from 6am-8.30am Monday to Friday, last year replaced the troubled 'Daybreak' on ITV.

The presenting line-up includes two women and two men - Susanna Reid, Ben Shephard, Charlotte Hawkins and Sean Fletcher.

It is broadcast in Northern Ireland with regional news and when it arrives in the Republic on Monday it will include local 'Ireland Live' news and weather updates.

The channel's two news programmes, broadcast at 6.30pm and 10pm, have just a 2 and 4 per cent share of the audience and it is hoped the inclusion of updates on the breakfast show will boost ratings for these sister news shows.

The breakfast show will be in direct competition with TV's Ireland AM which airs 7am-10am weekdays and had an average viewership of 53,400 last year.

GMB with Ireland Live Updates will begin broadcasting on February 2nd at 6am. UTV Ireland is available on Sky channel 116, Saorview channel 6, UPC channel 110 and eVision channel 108.

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