Thursday 17 October 2019

Game of Thrones season opener sets piracy record with 54m illegal streams

Game of Thrones has returned for its eighth and final series (HBO/Sky)
Game of Thrones has returned for its eighth and final series (HBO/Sky)
Adrian Weckler

Adrian Weckler

The first episode of the latest season of Game Of Thrones was pirated 54m times within 24 hours, a digital analytics company called Muso says.

The long-awaited opener of season eight, called ‘Winterfell’, was watched legally by 17.4m people in the US and millions more across the globe.

However, interest in the TV show has now put it among the most pirated television content.

According to Muso, the first episode of the latest season was pirated 9.5m times in India and 5.2m times in China.

"Regardless of rationale, the piracy figures for just the first 24 hours since the episode aired demonstrate that these audiences cannot — and should not — be ignored," said Andy Chatterley, chief executive of Muso. "Despite considerable global efforts to tackle piracy over the past couple of years, this data shows that consumers are still being driven to unlicensed sources to find content. It's imperative that rights holders understand that piracy audiences are some of their most dedicated fans, which, above all else, presents a vast commercial opportunity."

The ‘Winterfell’ episode saw Jon Snow (Kit Harrington) being informed that he is the rightful ruler of the seven kingdoms and a relative of his lover, Daenerys Targaerian (Emilia Clarke).

Read more: First Game Of Thrones episode watched by 3.4 million Sky viewers

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