Eager to carry on their family legacy, brothers Jack and Stephen embark on a €10 million project, opening the distillery next to the original site in the Liberties.
Eager to follow in the footsteps of their ancestors and bring whiskey distilling back to Dublin's city centre, Jack and Stephen quickly realise that the process of construction is no easy task as the brothers must deal with flooring issues, coordinating the arrival of expensive equipment and dealing with unavoidable construction delays. But they must also fund the €10 million project.
When their father, John, sold the Cooley Whiskey Distillery to US giants Jim Beam in 2011, Jack and Stephen saw it as an opportunity to start their own project using a limited amount of family stock that was not sold. The stock won’t last forever and with the first batch of new whiskey not due out of Newmarket for five years, the strategy of selling this stock at a premium must be as carefully managed as the construction project. Armed with a skilled sales team, they establish an exciting new range of products to match the needs of the modern consumer.
Aiming for a St Patrick’s Day 2014 grand opening, Jack and Stephen took a gamble on an Italian company that promised to have the stills produced in time. Worried that the risk might not pay off, Jack decided to check in on production.
VIDEO - Whiskey Business: The the story of Teeling
“I was going there to take a picture of my big pot stills and sit on top of them taking pictures and stuff like that. We came down to the production floor and there was literally a sheet of copper on the floor and I was like ‘what the hell is going on?’
“I was worrying on the inside. I was really burning a hole. The ulcers were kicking in big time.”
With proceedings not kicking off as quickly as they’d like, will the Teeling brothers still be on track for their grand opening?
Tune in to Whiskey Business this Monday 8th June at 8.30pm on TV3, to follow their journey.