Netflix is working on making all its content available to download.
Chief executive Reed Hastings said he understood viewers' frustrations that some shows were available to view online only and hoped it would soon be rectified.
"Every year we will get more rights to that. With all of our originals we have all those rights and if half your life is on aeroplanes we want at least half our content to be downloadable."
Ted Sarandos, chief content officer, added: "We kick ourselves for not being more progressive about it a few years ago."
The executives said they hoped to expand Netflix's reach to draw older people with shows such as 'Grace And Frankie' as well as period drama 'The Crown'.
Mr Sarandos said: "The Crown is a great example of a show that does play to older women but my 22-year-old daughter loved it too."