Did Tom Cruise realise 'I Can't Feel My Face' is about cocaine? If not, he's not alone...
Did the clean-cut actor realise The Weeknd's 'song of the summer' isn't about love-induced numbness?
In June, Canadian musician The Weeknd released I Can't Feel My Face, a synth-laden, upbeat pop song which has become a global Top 10 hit and has been streamed in America more than 4 million times.
The Weeknd, real name Abel Tesfaye, first became a cult success after releasing songs inspired by an adolescence of drug-taking and lost love. While the lyrics of I Can't Feel My Face may initially seem to be about a woman, "And I know she'll be the death of me, at least we'll both be numb / And she'll always get the best of me, the worst is yet to come", they are widely understood to be about drug addiction – more specifically, being addicted to cocaine, which has numbing properties.
I Can't Feel My Face has been popular in America over the past couple of months, after first leaking online in May. However, the video release last week brought the song a wider audience, and one notably including Tom Cruise, who did a lip sync to the song on The Tonight Show Starring Jimmy Fallon on Thursday.
The star, who was promoting his new film Mission: Impossible Rogue Nation, is famously clean-cut, but appeared comfortable pretending to sing along to what he called "the song of the summer".
The video has since gone viral, clocking up nearly 9 million views at the time of writing. However, even if Cruise was unaware of the song's true meaning, he wasn't alone: Twitter shows that there are plenty of people who are only just learning what I Can't Feel My Face is really about, or are still in denial: