Big Brother losing ratings battle as viewers switch over to Love Island
'Imagine finally getting onto Big Brother, but no one's watching because everyone is hooked on Love Island!'
Love Island is proving to be the TV hit of the summer, and it seems Big Brother is struggling to compete.
On Saturday night Big Brother on Channel 5 saw a low of just an average 650,000 viewers in the UK, according to The Sun, with more people tuning in to watch Casualty (4m), the Doctor Who finale (3.8m) and Melvin Bragg on TV: The Box that Changed the World (760,000).
Love Island does not air on Saturday night so Big Brother should have cleaned up.
However, Love Island, hosted by Caroline Flack, is consistently drawing in an impressive audience.
Friday night's show, which saw the arrival of ten new hotties to two separate villas in Majorca, drew a record high of 1.8m while Big Brother was reportedly watched by just 700,000.
It's a far cry from it's most popular period when it pulled audiences of up to 9 million.
It started out strong, pulling 1.32 million viewers for its premiere, while Love Island drew 1.25million. However, the numbers have steadily decreased for BB while Love Island continues to pull in more.
The long-running Channel 5 show, hosted by Emma Willis, has struggled to connect this year and an explosive argument last week, which saw the removal of contestant Lotan Carter from the house, prompted viewers to start a petition to have the show axed.
"Every year this prime time TV show is fronted by unacceptable violence, language, sexual exploitation, and scenes of unacceptable behaviour suitable for television viewing," read the petition.
The show has added new contestants in a bid to boost ratings, but the addition of even more new faces may actually be counter productive as it's tougher for viewers to invest in characters when there are so many competing for attention.
Among the new arrivals are Simone Reed, who went viral after she stripped down to her lingerie in a job centre for a dare, and Hurricane Sue, a mum who was engaged to a cross dresser.
Meanwhile, on Love Island characters have been given time to establish themselves and connect with viewers.
Big Brother has lost youth culture to Love Island. I genuinely have not seen one tweet or meme about Big Brother.— Chuckie Lothian (@ChuckieOnline) July 2, 2017
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If you're watching big brother over love island then have a word with yourself #loveIsland— Jenks⚔ (@LJenkinson95) July 2, 2017