Try and make it through this Water Wipes ad without crying
Who knew wet wipes could cause so many feelings?
The brand Water Wipes - the wet wipes you use to clean baby's bottoms or your own body at a festival - has just launched their first ever TV ad and it's making people feel very emotional.
'Water Wipes?', you scoff? No seriously, trust us on this one.
The ad, called Pure Love, is designed like a short film and examines the science between skin-to-skin contact and the effect it has on a baby's heart rate, breathing rate and the oxygen level in their blood.
We see different mothers with their adorable newborn babies and those first precious moments they share together after the birth. We're introduced to parents Roisin and Chris with their baby Elliot and Siobhan and Brian with baby Christopher. We get to seem them test out the difference between swaddling a baby and skin-to-skin contact and that's where you'll probably start to bawl.
Parents are reminded that they're all their baby needs and that they should trust their instincts.
We see how the babies calm down as soon as they feel the touch of their mother's skin and it's an incredible reminder at how powerful our bodies are and the amazing bond between parents and baby.
Just try and make it through the ad without crying.
*BRB we need to hug a baby*