Monday 14 October 2019

'Mrs Brown' tops ratings - but figures drop amid Netflix surge

‘Mrs Brown’s Boys’ drew in an average of 612,000 viewers
‘Mrs Brown’s Boys’ drew in an average of 612,000 viewers
Kathy Armstrong

Kathy Armstrong

'Mrs Brown' again proved to be the ratings winner for RTÉ over Christmas, although the numbers watching dropped 12pc on the previous year.

An average of 612,000 viewers tuned in to watch 'Mrs Brown's Boys: Exotic Mammy'.

Brendan O'Carroll's comedy drew a 41pc share of the audience and more than a third of the younger audience (aged 15-34).

But last year, the 'Mrs Brown' festive special attracted an average of 695,000 on RTÉ One on Christmas Day, which was 42pc of people watching TV at the time.

The decline in viewing numbers over Christmas is a trend that was also in evidence in the UK, with suggestions that the likes of Netflix could be to blame.

In the UK, those tuning into the 'Queen's Speech' plunged by a sizeable one million year-on-year.

The 'Mrs Brown's Boys' special also saw a big fall in British viewers, drawing 4.7 million this time around compared with 6.5 million.

Increased competition with online streaming services and other digital apps is proving a challenge for traditional television channels.

In the third quarter of 2018, Netflix had over 137 million streaming subscribers worldwide, an increase from 109 million just 12 months prior.

But, overall, RTÉ said it is pleased that the number of young people watching on Christmas Day was up this year.

RTÉ One, RTÉ2, RTÉjr and RTÉ News Now claimed a 39pc share of that age bracket.

'The Young Offenders Christmas Special' - with guest star Robert Sheehan - also proved to be a cracker, drawing an average 480,000 viewers and a 39pc share.

Soap lovers were also gripped by 'Fair City's' hour-long special.

Some 349,000 watched the drama in Carrigstown on Christmas Day and 391,000 on St Stephen's Day.

'Home Alone' proved to be the most popular movie with nostalgic viewers.

Irish Independent

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