She's a regular on Ireland AM with her style features, but Pippa O'Connor says she wouldn't want to go into presenting full-time.

The model has reinvented herself as a style maven over the past year with the success of her website pippa.ie and her fashion columns.

"I'm doing Ireland AM regularly now as a stylist and I'm loving that - being given all these opportunities which are different to modelling is brilliant," she told the Herald.

"I would definitely love to do more on TV - fashion and style based for sure."

When asked if she would like to present a show like Xpose full-time she said: "I like dabbling in and out.

"My website is so busy and that's kind of a full-time job so at the moment, so I'm happy to do bits of everything - it keeps it interesting."

The mum-of-one recently launched her revamped website and revealed her plans to add a travel section.

"I found that any time I went away, whether it was LA or London, people were very interested in where you've been to eat and shop, so I thought it would be good to talk about my own experiences," she said.

"I think people like the normal tips and chats, and the post about bringing Ollie to LA would interest a lot of mothers.

"I guess people like to hear what everyone else is doing, especially mums with kids and stuff," she added.

Pippa (30) was on hand yesterday to announce that Dundrum Town Centre will be the title sponsor of Ladies Day at the 2015 Discover Ireland Dublin Horse Show at the RDS.

As a judge, she'll be keeping her eyes peeled for the most stylish lady on August 6. "I think something that really stands out to me is a woman who is confident and isn't wearing uncomfortable shoes or an outfit they wouldn't usually wear," she said.

"It's going to be August so some colour would be nice - I love that girls are getting braver with their outfits.

"If someone just looks really good and happy in themselves that looks really good to me to be honest."

Herald