Tuesday 24 April 2018

'Blatant stereotyping' - BBC viewers outraged over Great British Bake Off icing

Photo: Mark Bourdillon/BBC/PA Wire
Photo: Mark Bourdillon/BBC/PA Wire

Hannah Furness

The BBC has been accused of sexism over the colour of icing given to men and women on the Great British Bake Off.

The baking show has incurred the wrath of viewers, who accused it of using "gendered" colours unnecessarily.

Publicity photographs for this year's Bake Off contestants showed women wielding mixing bowls and spoons with pink icing, while men had blue.

Fans immediately spotted the difference, taking to Twitter to protest against the "nonsense" presentation of the 2016 contestants.

One disappointed fan said: "Was ridiculously excited. Saw the blue icing for men & pink for women. Now just a little bit irritated."

Another asked: "If there's any show that just blithely ignores gender stereotypes it's Bake Off, so why the different icing?"

Tim Farron, leader of the Lib Dems, said: "Looking forward to catching #GBBO but I hope the pink icing for girls, blue icing for boys is dropped."

The BBC later appeared to have a change of heart, hastily tweeting out a new picture of the contestants with multicoloured icing.

While the colour of the icing has been changed to different, lurid shades, the poses of the contestants seems to remain the same as in the original shots.

Viewers were today introduced to the 12 new contestants for the seventh series of GBBO, including a pastor, an aerospace engineer and a gardener.

Among those with pink icing are Val, a 66-year-old semi-retired headteacher, and Jane, a 61-year-old garden designer.

The are joined by Benjamina, a teaching assistant; Louise, a hairdresser; Candice, a PE teacher; and Kate, a nurse.

In the BBC's blue corner are Michael, a 20-year-old politics student; Rav, a 28-year-old member of support staff at City University; and Selasi, who works in finance.

They will be joined by Andrew, 25, who works for Rolls Royce; 67-year-old pastor Lee; and Tom, a 26-year-old project engagement manager for the Royal Society of Arts.

The programme is due to be broadcast at 8pm on BBC One, on August 24.


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