Thursday 22 February 2018

RTE seeks €250,000 sponsorship for 'The Nicky Byrne Show'

Nicky Byrne
Nicky Byrne
Nicky Byrne has previously stood in for Ryan Tubridy on 2fm
Kirsty Blake Knox

Kirsty Blake Knox

RTE is seeking a sponsor for Nicky Byrne's new 2FM show; 'The Nicky Byrne Show' with an asking price of €250,000.

The three hour programme, which aired for the first time this week, currently has the highest sponsorship rate on 2FM.   

Ryan Tubridy's mid morning chat show 'Tubridy' are looking for €200,000 - a significant drop from his 2010 sponsorship price of €500,000.

RTE Radio Sales are also seeking €145,000 for the sponsorship of Colm Hayes' new programme 'DriveBy' while Rick O'Shea's show is being offered to companies for €215,000.

In exchange for title sponsorship on Byrne's flagship show, advertisers will receive nine credited stings per day on 2FM - a total of 45 stings a week - and one credited sting preceding all podcasts.

Advertisers will also receive a 'standard advertising display' on 'The Nicky Byrne Show' home page and 2FM will provide free production on eight credited stings per yearly quarter.

Nicky and Georgina Byrne with children Jay, Rocco and Gia at the christening. Inset: Bertie Ahern
Nicky and Georgina Byrne with children Jay, Rocco and Gia at the christening. Inset: Bertie Ahern

A shorter six month contract is available at €132,000 and would involve a reduction in the number of promotional stings on offer. 

Speaking about the deal, 2FM boss Dan Healy described Byrne as 2FM's latest "high profile bagging" who will appeal to "young audiences through his instant likeability and humor."

Byrne co-hosts the "high energy show" with 2FM's Jenny Greene and is considered to be one of the central new voices on 2FM's revamped slate.

Jennifer Maguire, Bernard O'Shea and Keith Walsh now front the 2FM Breakfast show 'Breakfast Republic', Will Leahy has moved to the weekend while late broadcaster Gerry Ryan's eldest daughter Lottie has started hosting a new early morning show entitled 'Early, Early Breakfast Show.'  

According to the Independent Broadcasters of Ireland suffered losses €13m between 2010 and 2012.

Responding to the criticism, RTE said 2fm was an "integral part of its overall suite" designed to meet the needs of a diverse audience.

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