Wednesday 25 April 2018

‘Sorry for the bloody nose 2FM’ – Presenter Colm Hayes takes a pop at former employers as JNLR figures released

Colm Hayes
Colm Hayes
Aoife Kelly

Aoife Kelly

Colm Hayes has taken a pop at his former employers, 2FM, as the latest Joint National Listenership figures are released.

Hayes, who left the station a year ago following station boss Dan Healy’s schedule shake-up, is currently Programme Director at Dublin rock station Radio Nova.

The latest JNLRs reveal that Radio Nova has a higher share in the Dublin region than 2FM with 4.1 compared to 3.6 for the State broadcaster.

“I joined Nova for a particular reason, to be successful while creating professional, sophisticated music radio,” said Hayes in a statement.

Colm Hayes and Jim Nugent
Colm Hayes and Jim Nugent

“I’ve done it before and it’s time to do it again. It’s a great station with huge potential. We’re the small player in the big market but we’ve already shown the big boys we mean business.

“To quote one of my heroes, Rocky Bilboa;  Every champion was once a contender who refused to give up! Sorry for the bloody nose 2FM but you better get used to it.’”

2FM is today celebrating a rise in listeners for the third book in a row, with Breakfast Republic seeing the biggest rise of 27,000 year on year.

Daytime shows fronted by Nicky Byrne, Tracy Clifford, and Eoghan McDermott have all seen increases in listenership.

Healy described Hayes as "one of the best breakfast presenters of all time in Ireland".

He added, "I have huge respect for him but to have a bloody nose you have to be in a ring, boxing, or playing a match.  I didn’t realise we were in that ring.

“I didn’t realise we were chasing 45-50 plus males.  We’re chasing a younger audience.  Every Dublin radio station beats us.  We’re never going to be big in Dublin – we’re a national radio station across 32 counties.

“I remember being with my dad aged 5 or 6 and hanging off his leg fighting him and him saying ‘Is that fly on my knee?’  There’s a bit of that now with Colm.”

Hayes has responded to Healy's comments by saying Radio Nova beats 2FM in the weekly reach for 15-19 year olds while 2FM beats Nova in the 55-64 year old demographic.

He adds, "Nova broadcasts to Dublin and the commuter belt which accounts for 1.9 million people.  Is Dan giving up on all of them? He actually concedes, ‘Every Dublin station beats us’ and then goes onto say ‘We’re never going to be big in Dublin.’

"With that sort of talk he’ll never be in a proper fight and he should never try to pick a fight with me!  That fly on your knee can quickly become the fly in your ointment!"

RTE declined to comment further.

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