Wednesday 24 January 2018

FM104's Jim Jim and Nobby suspended for just one day over breaking news of Ed Sheeran's Croke Park gig early

FM 104 radio presenters, Jim Jim Nugent, left and Mark noble presenters of the Strawberry Alarm Clock
FM 104 radio presenters, Jim Jim Nugent, left and Mark noble presenters of the Strawberry Alarm Clock
Aoife Kelly

Aoife Kelly

Jim Jim Nugent and Mark Noble of FM104's Strawberry Alarm Clock will return to their breakfast slot on Monday morning after one day suspension for breaking news of Ed Sheeran's Croke Park gig early.

There was an embargo on media outlets breaking the news until 9am although Sheeran appeared on Ryan Tubridy's show on 2Fm to break the news himself at 8.45am.

However, Jim Jim and Nobby let the cat out of the bag throughout their show from 8am, and were taken off the air by programme director Dave Kelly and replaced by DJ Killian O'Sullivan.

The station then released a statement saying they had been suspended and would be subject to disciplinary action.

"What the lads did was they strongly hinted at it throughout the morning from about 8am onwards and left nothing to the imagination," Kelly told Independent.ie.

"I suppose in all good faith we told the promoter we wouldn't do it until 8.55am but they more or less let the cat out of the bag much earlier than that, so they were suspended more or less on that rather than breaking the embargo.

"It isn't a legal document but they were given a directive to uphold it and in the purest sense they did, but they didn't."

FM104's Facebook page posted at 7.28am saying they would be announcing who would be playing Croke Park this summer, followed at 8.40am by a photo of Ed Sheeeran and another post at 8.51am saying, 'You heard it here first' with the announcement.

"The lads probably had control over Facebook," says Dave. "If it was before 9am the lads put that on.  We wouldn't have somebody posting at that hour of the morning so it came from the team, if not directly the lads themselves."

Asked what disciplinary action will be taken, Kelly said he's not at liberty to divulge.  He said they will return to work on Monday morning.

"I would like to see them back Monday but there is a little bit of talking to do still," he said.

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